Co-packers provide an easy way for food startups to quickly scale their business without unnecessary upfront investment. They also give established food brands the agility of a startup, allowing them to pivot depending on market conditions.
The benefits of co-packing are well established. But with so many co-packing companies out there, you want to make sure you are working with one that can meet your specific needs. Here are four tips to help you scale your baked goods startup using co-packing.
- Determine Why You Are Considering a Co-Packer
Most baked goods startups are founded in a non-commercial kitchen where small-batch preparation is not a challenge. However, as demand grows, it becomes more difficult to fulfill orders. Some common reasons to work with a co-packer include:
- You don’t have the funds to invest in your own equipment, rent, labor, and certifications.
- Your clients are demanding quality control certifications like HACCP, Kosher, and USDA Organic.
- You want to meet market demand without delay.
Our co-packing team can help with all of these challenges and provide more benefits, including:
- Cost Reduction
- Private Labeling Options
- Reduced Lead Times
- Secondary Source
- Efficient Product Development
- Increased Product Visibility
- Reduced Environmental Impact
- Regulation Compliance
Once you determine why you need a co-packer, you can begin to learn about the manufacturing process.
- Understanding the Manufacturing Process
A basic understanding of the baked goods manufacturing process will help you produce the best possible product as you scale. It will also ensure you don’t make the wrong decisions.
A big part of the process is sourcing your ingredients. You will need large quantities, so you want to ensure you are paying the best price. Cost out your ingredients and get quotes. You might find your manufacturer ends up offering the best prices.
Consider your packaging, and make sure your co-packer is just as concerned about the end-user as you. This is the final step before your product is distributed, and you want to make sure it stands out on the shelves.
Get caught up on industry jargon too. You don’t want to have difficulty explaining your needs.
- Choose the Right Co-Packer for Your Brand
Many co-packers are only interested in bagging the lions out there. You will probably be starting with lower volumes, which means they might be tougher to work with or find. Have a compelling presentation that will help them see your product is worth their effort.
We work with many startups with great success, but you probably will be shopping around. Co-packers offer varied product specialties, locations, certifications, and minimum volumes. In your search, confirm that the co-packer has the right equipment to make your product, including the volume you require. Present a projection and timeline of your production needs as well as a finalized recipe with proper ingredients calculated.
- Find the Right Fit
Even the best co-packer in the world can turn into a nightmare if you don’t have a good fit. It comes down to less tangible things such as company philosophies, communication, and even just compatible personalities. Ask for references or check out online reviews to avoid being stuck with a co-packer that won’t give you the time of day due to your lower volume.
A co-packer is the fastest path to building your brand and scaling your operations without the need for major investments upfront. So, do some research, follow our tips, and reach out to most suitable partners.
A Leader in Co-Packing in the Food Industry
Baker’s Pride is a trusted co-packing and private labeling partner to midsize and multinational baked goods companies across the country.
We rigorously maintain the quality and consistency of our delicious products, help expand our customers’ production capacity and distribution, and simplify their logistics.
For more information about our products or what we can do for your brand, visit our homepage today!