The Bread Box-Blog



Understanding the Clean Label Trend

If you’re confused about what the clean label trend is, you’re not alone. According to a recent article in Food Business News, even though half of American and European consumers surveyed had heard of the term “clean label,” only 38% indicated that they really understood what it meant. And even these consumers didn’t define it the same way. According to the magazine, some thought a “clean label” meant food was organic, others thought it meant the food was non-GMO, while others thought it meant that the food had no preservatives or meant something else entirely. That’s why we’d like to share some information to help you better understand the clean label trend and what it’s all about.

What Is Clean Label?

Clean label was begun by consumers demanding more transparency on food labels, accompanied by a push for more simple and natural ingredients in our foods, and simultaneously, fewer ingredients with long complicated names that the average person can’t understand. The movement began to catch on not only with consumers, but food manufacturers as well. And now, it’s creating more stringent voluntary standards, as more food manufacturers commit to modifying their ingredients (and their labels) to accommodate what their customers want. Jif, for example, created a Natural brand of peanut butter that left out the hydrogenated oils.

Store Clean Label Lists

Jumping on the clean label bandwagon, some stores like Aldi and Trader Joe’s and restaurants like Panera Bread have also compiled Clean Label Lists. These lists include ingredients which they promise to their customers they will not accept or sell in foods items. Aldi, for example, will not sell foods containing antibiotics or parabens, and a whole list of other ingredients.

New Nutrition Labels

Aware of consumers’ demand for more clarity about what’s in their foods, the U.S. Food and Drug Administration announced in January that it’s changing its rules about what’s required on nutrition labels. A number of changes are being proposed for labels including changing serving sizes on labels to correspond with the way people actually eat.

New Alternatives

More new products are also coming out every day to appeal to the demand for simpler, more wholesome ingredients. One in 10 new food products launched last year in the U.S., for instance, claimed to be organic. And by 2020, the sales of organic and natural foods are expected to account for 14% of all food sales in the U.S.

Baker’s Pride Creating Healthier Options

Baker’s Pride has always focused on baking quality foods with simple, fresh ingredients. And now, we’re adding healthier alternatives like our new gluten-free donuts. Contact us today to learn more.